Heineken
360 vr bar
Location: Atlanta, GA
Heineken came to ABV looking to produce an interactive installation for Shaky Beats music festival in Atlanta, GA.
ABV designed and fabricated a massive 360 degree installation fully wrapped in LED panels featuring custom content. The installation also featured a VR experience where patrons could do ‘street art’ while their friends looked on, as well as a VIP viewing deck where patrons could get the best views of main stage.
Artists Involved:
Yoyo Ferro
Services Included:
Artist Curation
Artist Management
Art Direction
Creative Direction
Activation Design
Activation Staffing
Event Production
Project Management
Campaign Strategy
Public Art