Heineken
Everyone can paint
Location: Atlanta, GA
Heineken asked ABV to create a unique and engaging activation at One Music Festival in Atlanta.
ABV designed and fabricated a one-of-a-kind “EveryONE Can Paint” bar, selling ice cold beer to festival-goers while also inviting guests to spray paint a collaborative mural throughout both days of the festival. Participants went home with their very own print of the artwork.
Artists Involved:
Designed, Fabricated, and Executed by ABV Agency
Services Included:
Art Direction
Creative Direction
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Live Painting
Sign Painting
Custom Artwork