Sweetwater Brewery came to ABV Agency looking to revamp their bar installation at Mercedes-Benz Stadium in Downtown, Atlanta.

Sweetwater Brewery is a craft brewery founded and based in Atlanta, GA. ABV Agency and Sweetwater have collaborated on a variety of projects both as Sweetwater’s brewery and across Atlanta.

For this project, Sweetwater wanted a design that would showcase their vibrant personality and drawn in stadium visitors. The ABV team designed and installed this trippy display including both vinyl componenets and neon-inspirated graphics.