Uber partnered with ABV to create an installation at Miami Art Week. The two-part project involved a 3-day stunt and an event on Friday night of Art Week. 

To integrate Uber’s platform, ABV designed a stunt in which three UberXL cars were wrapped in artwork by Greg Mike, Felipe Pantone, and Kristin Farr. For three days, Uber riders in Wynwood could call an ‘art tour’ from their Uber app to be picked up by an exclusive art car. Riders were given a limited edition print by the artist and taken on a tour of Wynwood Arts District’s famous murals. 

On Friday night, ABV produced a dynamic event which celebrated Uber’s riders and driver-partners. The event kicked off with live mural painting by Nychos, Madsteez, and Greg Mike. Meanwhile, guests browsed Uber’s community pop-up gallery where the artwork of five winning Uber riders and driver-partners was put on display. These winners were among nearly 900 artists who submitted their artwork to ABV and Uber for consideration. The event also featured a Secret Walls competition and live performance by Autograf.