Sign for the Country Calling event in Ocean City, Maryland, from 2024, featuring retro marquee style with lights.

Country Calling Music festival 

Location: Ocean City, MD

ABV Agency provides branding and design services for various clients looking to reimagine their existing brand or develop an entirely new identity. For this year’s Country Calling Festival, we helped create an original new logo design, lineup flyer templates, custom fonts, and brand assets to be used throughout festival promotional material.

Country Calling is a music festival which takes over the Ocean City Inlet in Maryalnd with country tunes and good times! Over 25 artists performed in 2024 on various stages both on the beach and surrounding boardwalk.

ABV Agency was contacted by Country Calling with the goal of creating a set of brand assets that could effectively promote attendance at their festival by exciting and engaging the public. The resulting original designs perfectly embody the personality that Country Calling aims to portray.

Neon sign for Country Calling, located in Ocean City, Maryland, with the year 2024 displayed.
Poster for the 2024 Country Calling event in Ocean City, Maryland, featuring a retro design with lightbulb border, stars, and text.

*logo designs used for all Country Calling branded materials

A collection of nautical-themed illustrations including a crab, a seahorse, mermaids, shells, a lighthouse, and a seagull with drink, all in a limited color palette of teal, orange, white, and dark blue.
Event poster for Country Calling music festival, held August 20-21, 2024, in Ocean City, Maryland, featuring a starry night sky background, two stylized seagulls wearing sunglasses standing on posts at the bottom, with the event name and details in bold, retro font and design.

This is the template for the line-up flyer which was used for the festival’s official 2024 lineup of Country Artists.

Artist Involved:

Designed, Fabricated and Executed by ABV Agency

Services Included:

Graphic Design
Experiental Branding
Logo Design