Dos Equis Bar at Mercedes Benz Stadium
Dos Equis approached ABV to design and fabricate a fully custom bar at the new Mercedes Benz Stadium in Atlanta, GA.
Using the ‘Most Interesting Man’ concept, ABV designed and developed a display case for the ‘Most Interesting Artifacts’. The bar also featured custom hanging signage, custom fabricated tile, custom artwork, and a Most Interesting Man photo op for patrons.
Artist Involved:
Art Direction
Creative Direction
Graphic Design
Branding
Illustration
Activation Installation
Project Management
Art Design
Campaign Strategy
Interior Design
Custom Artwork
Services Included:
Designed, Fabricated, and Executed by ABV Agency
