Dos Equis came to ABV Agency looking for an activation to engage patrons of Shaky Knees Music Festival 2019 and provide them with an elevated festival experience.

ABV designed and fabricated a massive multi-level cube. Custom built bars with animated bar menus that featured brand commercials flanked two of the sides, while an oversized plant-wall photo booth and interactive collage covered the others. Patrons were invited to upload a photo using a hashtag to be featured in the collage, as well as gain access to the premium viewing deck on the top of the structure. Around the very top of the activation a 100 foot ‘stock ticker’ advertised the viewing deck, and ice cold beer.