DOS EQUIS - MOST INTERESTING BAR
Long-time client Dos Equis contacted ABV looking for another large scale brand activation for Shaky Knees Music Festival. Over the course of a few months, ABV designed and developed the 'Most Interesting Bar in the World'.
The Most Interesting Bar is a large structure, featuring LED panels wrapping all the way around. These panels displayed HD content featuring some of the Great Wonders of the world, as well as other mesmerizing natural wonders, giving attendees the feeling that they were in another place entirely. It also featured custom festune lighting, and tables surrounding, giving concert goers a place to sit and socialize while having the feeling of a local watering hole.
Artist Involved:
Artist Curation
Artist Management
Art Direction
Creative Direction
Graphic Design
Branding
Illustration
Photography
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Campaign Strategy
Custom Artwork
Services Included:
Designed, Fabricated, and Executed by ABV Agency