heineken-360-art-experience
Long-time client Heineken contacted ABV looking for another large scale brand activation, this time based on light, art, and technology. Over the course of a few months, ABV designed and developed the 360 experience with the intention of bringing event-goers an out-of-this-world, multi-dimensional experience.
The 360 Art Experience is a large structure, featuring LED panels wrapping all the way around, an interactive art element where patrons were able to 'draw' on the cube, multiple bars, and a stage for DJ performances on top. ABV also curated custom content that was displayed on the structure.
Artist Involved:
Creative Direction
Graphic Design
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Campaign StrategyCreative Direction
Graphic Design
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Campaign Strategy
Services Included:
Designed, Fabricated, and Executed by ABV Agency
Creative Direction
Graphic Design
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Campaign Strategy
Services Included:
