HEINEKEN 360 VR BAR
Heineken came to ABV looking to produce an interactive installation for Shaky Beats music festival in Atlanta, GA.
ABV designed and fabricated a massive 360 degree installation fully wrapped in LED panels featuring custom content. The installation also featured a VR experience where patrons could do ‘street art’ while their friends looked on, as well as a VIP viewing deck where patrons could get the best views of main stage.
Artist Involved:
Creative Direction
Graphic Design
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Campaign Strategy
Services Included:
Designed, Fabricated, and Executed by ABV Agency
