HEINEKEN ARTITORIUM
After touring the Live-Art Pyramid, Heineken contacted ABV looking for another large scale brand activation based around visual art. Over the course of a few months, ABV designed and developed the Artitorium with the intention of bringing event-goers an out-of-this-world, multi-dimensional experience.
The Artitorium is a large structure, featuring a bar, shaded seating, stage, and large canvases. The structure measures 60 feet by 60 feet, and provides seating for patrons to witness the transformation of this multifunctional installation.
Artist Involved:
Artist Curation
Artist Management
Art Direction
Creative Direction
Graphic Design
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Live Painting
Art Design
Public Art
Sign Painting
Custom Artwork
Services Included:
Designed, Fabricated, and Executed by ABV Agency
