HEINEKEN GREENHOUSE

When Heineken contacted ABV looking to create a backstage artist experience that bands and VIP wouldn't forget, the Greenhouse was born.

ABV designed and fabricated a large open-air shade structure that housed multiple hair styling stations, as well as a bar. Outside the structure there was food freshly cooked by local vendors, games, and shaded seating for the artists / VIPs to relax.

Artist Involved:

Art Direction
Creative Direction
Graphic Design
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Live Painting
Art Design

Services Included:

Designed, Fabricated, and Executed by ABV Agency