HEINEKEN GREENHOUSE
When Heineken contacted ABV looking to create a backstage artist experience that bands and VIP wouldn't forget, the Greenhouse was born.
ABV designed and fabricated a large open-air shade structure that housed multiple hair styling stations, as well as a bar. Outside the structure there was food freshly cooked by local vendors, games, and shaded seating for the artists / VIPs to relax.
Artist Involved:
Art Direction
Creative Direction
Graphic Design
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Live Painting
Art Design
Services Included:
Designed, Fabricated, and Executed by ABV Agency