For the 2020 Chicago Fire FC MLS season, ABV Agency partnered with Heineken to design a unique program to create one-of-a-kind award for the star player of each home match: the Heineken Man of the Match.

To achieve this, ABV Agency oversaw the selection of Chicago-based artists who were each tasked with painting a set of custom Adidas cleats which were then placed in acrylic display cases and presented to the winning player of each game. The result was a collectible series of 2020 season art cleats that succeeded in drawing online attention during an unusual soccer season.