For the 2020 FC Cincinnati MLS Season, ABV partnered with Heineken US and artist Danny Gamble to curate unique artwork on a series of official MLS Adidas cleats. For each of the team’s home games during the 2020 season, the Man of the Match winning player was presented with their own one-of-a-kind commemorative cleats.

ABV oversaw the design and production process as Danny Gamble carefully created artwork which celebrated the colors of both Heineken and FC Cincinnati. The result was a collectible series of 2020 season art cleats that drew online attention during a soccer season that lacked in-stadium fans or activation.