Founder of ABV, Greg Mike, came to Shaky Knees / Beats Music Festival with the idea for LOUDLAND, they decided it would be the perfect fit.

LOUDLAND featured multiple stand-alone sculptures / photo opportunities ranging from 10 to 14 feet in height, as well as a 40-foot wide wall that Greg Mike painted live during the event. Festival attendees were able to take photos immersed in the artistic setting, while enjoying their favorite live musicians.