Sweetwater Brewing reached out to ABV Agency looking to bring a fresh perspective to their new bar spaces inside Mercedes-Benz Stadium. For this project, ABV designed and fabricated custom bar installations to showcase Sweetwater’s deeply rooted heady culture and iconic 420 brew.

Additionally, with these prominent mural spaces on the 100 & 300 levels, we were able to bring in local talent: Alex Koenig, Nick Turbo Benson, and BIGTEEFF to display Sweetwater’s ethos in a new way. Each artist designed their own interpretation of Sweetwater’s brand.

Video by Dave Roland