NIKE+ RUNNING CLUB GUIDE
When international sports company Nike contacted ABV founder Greg Mike about illustrating an instructional running guide, it was immediately a perfect fit. Referencing each step in the guide, Greg and ABV concerted and completed over 30 custom illustrations that were utilized for print, web, and Nike’s NRC web-based application. Pairing both Greg’s signature style and Nike’s trademark color palette, the illustrations evolved naturally into a collection of motivational imagery that guides runners through their training process.
Booking Agency: Doubleday and Cartwright
Artist Involved:
Art Direction
Creative Direction
Graphic Design
Branding
Illustration
Project Management
Art Design
Campaign Strategy
Custom Artwork
Services Included:
GREG MIKE