PGA TOUR’S ART IN THE ROUGH
The PGA Tour came to ABV Agency looking to promote their PGA Tour Championship in East Lake, Georgia to new audiences.
ABV Agency brought on Atlanta-based artist Yoyo Ferro to produce an organic “found art” campaign. For this promotion, Yoyo Ferro designed and produced artwork which was then given away along with tickets to the Championship though a city-wide scavenger hunt conducted via social media.
Location: East Lake, GA
Artist Involved:
Artist Curation
Artist Management
Art Direction
Creative Direction
Activation Design
Activation Staffing
Event Production
Project Management
Campaign Strategy
Public Art
Services Included:
Yoyo Ferro
