Rolling Stone and Redd’s Apple Ale contacted ABV wanting an original Brand Activation for Redd’s Atlanta launch party. ABV developed the concept, designed, and fabricated the Redd’s Apple tree around an existing central element of the event’s venue. Utilizing reclaimed materials ABV handcrafted the large interactive installation to compliment the brand’s existing look and feel.

Over the course of the event attendees were welcomed to pick a leaf off the tree, which contained a voucher for a client branded prize.