To promote a collaboration between Sprite and The Cleveland Cavaliers, ABV Agency facilitated an original poster designed by Glen Infante. This unique ‘Sprite Man’ poster was given out to the first 20,000 fans who attended a home-game at the Cavs Stadium in Cleveland, OH.

To take this collaboration to the next level, the same design was printed onto custom sweatshirts that were sold as merchandising options for the team's partnership with Sprite.

We chose Glen, a talented local artist from Cleveland, for this project because of his exceptional skills in creating designs that capture urban style and culture. His work was perfect for integrating Sprite into a design that both the Cav’s team and their fans would enjoy.

During this project, ABV facilitated the process by providing creative direction, managing timelines, and assisting the artist and brand to reach a final design that met all goals and exceeded expectations.