Under Armour worked with ABV Agency to execute an custom gifting expereince during a one-day employee appreciation event. Armour Day was held in Baltimore, MD, at the Raven's stadium for over 2,000 Under Armour employees. Under Armour enlisted ABV to find artists to be involved in a live art exhibition.

For this event, ABV Agency worked with two local Baltimore artists, Surge and Remote, who attended Armour Day. During this event, these artists painted and customized Under Armour hats for attendees to take home with them.