Under Armour reached out to ABV Agency looking to produce live art activations for the WNBA All-Star Weekend in Las Vegas, NV, this year. The WNBA All-Star Weekend is centered on an exhibition basketball game that was hosted by The Las Vegas Aces at the Michelob Ultra Arena. Although the game is the focus, this event includes two full days of WNBA activities for fans. 

For this project, ABV Agency organized a live painting activation and an Under Armour-branded community art wall.

The live painting session featured Las Vegas-based artist Cerissa Lopez. Lopez painted portrait pieces of Under Armour-represented WNBA players. She completed 6 portraits in 2 days using water-based aerosol, airbrush, and acrylic. 

The community art wall showcased the Under Armour logo and invited visitors to contribute using paint markers.