CAPITAL PRIDE - PRINT YOUR PRIDE
ABV was tasked with increasing consumer engagement with a redesigned Heineken activation at Capital Pride in Washington D.C.
For this installation, ABV built a ‘t-shirt bar’ and designed 4 custom designs to be screen-printed for the event. Guests were able to come up, pick their shirt and design, and it was printed live in front of them.
Location: Washington, DC
Artist Involved:
Brand Activation
Community Art Activation
Art and Creative Direction
Project Management
Services Included:
Designed, Fabricated, and Executed by ABV Agency
