Dos Equis came to ABV looking for an activation to highlight their new ‘Keep it interesante’ campaign, based around providing experiences that attendees couldn’t help but be a part of, and take photos of.

ABV designed and fabricated a massive cube, wrapped entirely with LED panels. The cube featured a VIP viewing deck on top, that doubled as a Lucha Libre wrestling arena. It also featured multiple photo backdrops with custom content, 2 bars, and a thumb wrestling championship station.