For the 2022 MLS season, Heineken partnered with ABV to continue their unique program of creating one-of-a-kind awards for the star player of each home match throughout the season: the Heineken Man of the Match. This program gifts the winning player of each game a custom hand-painted soccer ball designed by a local artist from their home market.

The ABV team oversaw the selection of local artists and the curation of designs for each match. Throughout the season, participating teams included Chicago FC, NYC FC, DC United, Inter Miami, Orlando, and Atlanta United.