ABV Agency partnered with Topgolf and Marvel to bring the launch of the Captain America mini game to life through a fully immersive, on-site brand experience. Our team led the creative direction and environmental design for a complete Topgolf bay takeover, transforming the space into a high-energy Marvel activation built for play, content, and fan engagement.

The experience featured custom atmospheric design across multiple bays, branded spatial elements, lighting, and live art created in real time during the event. Every touchpoint was designed to support the Captain America story while staying true to Topgolf’s social, interactive environment. The result was a launch event that felt cinematic, participatory, and share-worthy from every angle.

This collaboration blended gaming, live art, and experiential marketing to create a memorable brand moment that connected Marvel fans and Topgolf guests through movement, competition, and visual impact.