uber music movers
ABV Agency partnered with Zero Mile Productions to create an exclusive experience for Uber’s riders and driver-partners at CMA Festival. Together, the agencies hosted a contest for aspiring country musicians in the Uber community, called The Music Movers.
The three winning musicians won tickets to the festival and participated in a day of mentorship — including a branding session with Greg Mike, professional headshots, and a Q&A with platinum-selling country music star Chase Rice. The program was celebrated with a concert on Broadway in Nashville during the festival. Each of the Music Movers winners performed before Chase Rice took the stage in front of a crowd of excited fans.
ABV and Zero Mile designed the activation, produced each event, and branded Uber’s official partnership with CMA Festival.
Artist Involved:
Creative Direction
Graphic Design
Branding
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Art Design
Campaign Strategy
Interior Design
Custom Artwork
Services Included:
Designed, Fabricated, and Executed by ABV Agency