uber music movers

ABV Agency partnered with Zero Mile Productions to create an exclusive experience for Uber’s riders and driver-partners at CMA Festival. Together, the agencies hosted a contest for aspiring country musicians in the Uber community, called The Music Movers.

The three winning musicians won tickets to the festival and participated in a day of mentorship — including a branding session with Greg Mike, professional headshots, and a Q&A with platinum-selling country music star Chase Rice. The program was celebrated with a concert on Broadway in Nashville during the festival. Each of the Music Movers winners performed before Chase Rice took the stage in front of a crowd of excited fans.

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ABV and Zero Mile designed the activation, produced each event, and branded Uber’s official partnership with CMA Festival.

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Artist Involved:

Creative Direction
Graphic Design
Branding
Activation Design
Activation Staffing
Event Production
Activation Installation
Project Management
Art Design
Campaign Strategy
Interior Design
Custom Artwork

Services Included:

Designed, Fabricated, and Executed by ABV Agency